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苹果手机在印度遇冷! iPhone 6s上市两个月贬价16%

公布于 2015-12-29 00:21   阅读 次  

Apple has trimmed the prices of its newest iPhones in a country where their cost is beyond the reach of most consumers, according to a news report. 依据一项最新陈诉表现,由于印度少数百姓的购置力与最新款iPhone的价钱相差太远,苹果日前低落了其产物在印度的价钱。 The company has lowered prices on its iPhone 6S and iPhone 6S Plus by up to 16 percent in India as demand for the devices fell, the India-based Economic Times reported Monday. 据印度经济期间报道,由于对设置装备摆设需求的降落,苹果公司在印度将iPhone 6s和iPhone 6s Plus的售价最多增添了16%。 The 16GB iPhone 6S now sells for 52,000 to 55,000 rupees, down from 62,000 rupees two months ago, four large retailers told the Economic Times. The price cuts extend to all models and capacities. 四大批发商通知经济期间,16GB的iPhone 6S如今售价曾经从两个月之前的62000卢比降落到约莫在52000到55000卢比。而且贬价的幅度曾经扩展到一切型号和容量的呆板。

Apple apparently needs to be more price competitive in India, the world's third largest smartphone market behind China and the US. Indian consumers typically gravitate toward phones priced under $300, such as those made by Chinese vendor Xiaomi and local brand Micromax. Apple has been grappling with weaker demand for its iPhone 6S lineup in India and just a 2 percent market share as chief rival Samsung leads the field with lower-cost phones manufactured in the country. 苹果公司这一做法很分明是要让iPhone在印度更有竞争力,印度也是除了中国和美国之外的第三大智能手机市场。印度消耗者情愿购置的手机通常在300美元以下,比方来自中国的小米手机和印度外地品牌Micromax。现在,苹果在印度的市场份额仅占2%,而其次要敌手三星则凭仗在外地消费的低价手机成为"行业年老"。 With a population of more than 1.2 billion people, India is a critical battleground for smartphone makers. It became the world's fastest growing smartphone market last year, research firm IDC said in November 2014. India is expected to surpass the US as the world's second-largest smartphone market behind China in 2017, Strategy Analytics said in July. 拥有超越12亿生齿的印度无疑是智能手机厂商极端紧张的战场。2014年11月,IDC公司的陈诉指出,印度在该年曾经成为了天下上智能手机数目添加最快的国度。现在年的7月份,Strategy Analytics表现,在2017年,印度将会逾越美国,成为紧随中国之后的天下第二大智能手机市场。

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